1. What is your idea of perfect happiness?
The exact body temp you reach wading in any poza on the northwest coast of puerto rico.
2. What is your greatest fear?
That everything they say about imposter syndrome is wrong.
3. What is the trait you most deplore in yourself?
I promise I’ll come back to this later.
4. What is the trait you most deplore in others?
Schadenfreude.
5. Which living person do you most admire?
Tupac.
6. What is your greatest extravagance?
Finding time to read a book. Oh and Gucci.
7. What is your current state of mind?
Bzzzzzzzz.
8. What do you consider the most overrated virtue?
In this industry? Patience.
9. On what occasion do you lie?
When people ask if I write anything other than ads.
10. What do you most dislike about your appearance?
I occasionally look like a Simpson.
11. Which living person do you most despise?
“I’d be crazy to name them. You can’t be indiscreet in this business.” Annie Liebovitz
12. What is the quality you most like in a man?
Tolerance.
13. What is the quality you most like in a woman?
Intolerance.
14. Which words or phrases do you most overuse?
“Where are my keys?” (Oft interjected by a more colorful word or two.)
15. What or who is the greatest love of your life?
Good ideas.
16. When and where were you happiest?
Chicago, ’96, ’97
17. Which talent would you most like to have?
Speed reading.
18. If you could change one thing about yourself, what would it be?
This sweet tooth.
19. What do you consider your greatest achievement?
Being from the midwest but not sounding like it.
20. If you were to die and come back as a person or a thing, what would it be?
A world-changing Twitter feud.
21. Where would you most like to live?
Tokyo. Or Barcelona?
22. What is your most treasured possession?
A wrench my grandfather made.
23. What do you regard as the lowest depth of misery?
In life? coasting.
24. What is your favorite occupation?
On a bicycle? coasting.
25. What is your most marked characteristic?
Active listening. Surprisingly (frustratingly!) rare skill.
26. What do you most value in your friends?
Presence.
27. Who are your favorite writers?
Clarice Lispector, Jerzy Kosinski, Octavia Butler, Salinger, Baldwin, Nabokov... holy shit, Nabokov.
28. Who is your favorite hero of fiction?
Dante.
29. Which historical figure do you most identify with?
Dante.
30. Who are your heroes in real life?
Insightful strategists.
31. What are your favorite names?
North. Saint. Chicago. Psalm.
32. What is it that you most dislike?
Guilt.
33. What is your greatest regret?
Staying in that one relationship too long.
34. How would you like to die?
In fresh underwear.
35. What is your motto?
Chill, it’s all chaos.